A British investigation raises alarm: Dangerous advice on baby sleep - Gazeta Express
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Medical Advice

Express newspaper

05/05/2026 19:27

A British investigation raises the alarm: Dangerous advice on baby sleep

Medical Advice

Express newspaper

05/05/2026 19:27

A new investigation has raised serious concerns about some self-proclaimed "baby sleep experts" who are accused of giving unsafe advice that could endanger the lives of newborns.

The investigation was launched after dozens of concerned parents complained that they had paid for consultations from social media figures, who were also promoted by public figures. These baby “gurus” offer paid services and have a significant online following, despite the lack of clear professional regulation.

According to the findings, some of this advice contradicts medical recommendations. One documented case shows that an “expert” suggested to a young mother that she place her baby to sleep on her stomach – a practice that significantly increases the risk of sudden infant death syndrome (SIDS).

Health authorities, including the British public system, advise that babies should always be placed to sleep on their backs and in a safe environment, such as a cot, during the first year of life. Experts warn that any deviation from these guidelines can be potentially fatal.

Other practices, such as placing loose objects in a baby's crib, which can cause overheating or suffocation, have also been criticized.

The investigation has also highlighted a legal loophole, as anyone can call themselves an “expert” or “maternity nurse” without having the relevant qualifications. Authorities have announced measures to restrict the use of these titles without a license.

The case comes at a time when the family of a baby who lost his life in similar circumstances are calling for stronger regulation and mandatory training for anyone providing such services.

The main message from experts is clear: parents should rely on licensed health professionals and follow official guidelines for infant safety. /GazetaExpress/

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