A leading Hollywood figure has warned that "we're done" after watching an artificial intelligence (AI)-generated clip of Tom Cruise and Brad Pitt getting into a fight.
Rhett Reese, co-writer of Deadpool, Wolverine, Zombieland and Now You See Me: Now You Don't, reacted to a 15-second video of Cruise and Pitt exchanging punches on a destroyed bridge, posted by Irish director Ruairí Robinson, known for the sci-fi horror The Last Days on Mars (2013). Sharing the video on social media, Reese wrote: "I'm sorry to say. We're done."
He added: “Very soon, a person will be able to sit down in front of a computer and create a film indistinguishable from what Hollywood is currently producing. Of course, if that person is not talented, the film will be bad. But if they possess the talent and taste of Christopher Nolan (and such a person will appear soon), the result will be extraordinary.”
Robinson said the clip was created with a "2-line prompt in Seedance 2," referring to the new AI video generator, Seedance 2.0, launched on Thursday by TikTok owners ByteDance.
The Motion Picture Association accused ByteDance of “unauthorized use of copyrighted works in the US on a massive scale.”
AI systems, including chatbots, image generators, and video creation tools, are trained on data from the internet, including copyrighted material such as novels, artwork, and film clips. This has led artists and creative industries to demand compensation and create licensing frameworks for fair use. Some major companies like Disney are signing deals with AI firms, including OpenAI, the developer of ChatGPT.
Charles Rivkin, MPA chairman and CEO, called on ByteDance to “stop infringing activity,” saying: “By launching a service that operates without meaningful anti-infringement measures, ByteDance ignores copyright law that protects creators and supports millions of U.S. jobs.”
Beeban Kidron, a member of British parliament and activist against the relaxation of copyright law, said that AI companies should sign agreements with the creative industry.
“This is just the latest episode in a series of copyright abuses,” Kidron said, “but from my conversations with both sides, I believe there is a will to reach an agreement. The AI sector needs to come up with a real offering that satisfies the creative industry. Otherwise, we face a decade of lawsuits and the destruction of an industry that they themselves support.” /GazetaExpress/
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