On November 9, AI expert Dr. Steffen Schmidt will hold a workshop titled “AI as a Creative Partner — Bridging Consumer Insights and Brand Management” at the Tech Park.
Through this workshop, he will explore how artificial intelligence can transform consumer insights for more effective brand communication. Participants will learn how to use AI-driven creativity to improve brand management, understand consumer behavior, and create touchpoints that influence brand perception.
Dr. Schmidt, co-founder and director of 'Concept m AI', is a neuroeconomics expert who combines consumer psychological insights with artificial intelligence to achieve better marketing results.
Dr. Schmidt was the keynote speaker at the second edition on the topic “Unleash the Marketing Potential with Augmented Mind Mining” and at the third edition, in addition to being the keynote speaker, he held a successful workshop on “Pushing your Marketing Effectiveness with AI to the Next Level.”
This workshop will be held on November 9th at the Tech Park.
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