Can artificial intelligence save the tech industry? Experts are optimistic. After a few difficult years, the innovations presented at this year's 'IFA' technology fair in Berlin are an indication that this sector is ready for a new, more profitable era.
The IFA fair in Berlin is one of the most important exhibitions of electronic devices in the world.
Big and small tech companies introduce their latest products, from displays, video game devices and much more.
The tech industry had a tough few years after the pandemic as consumers cut back on spending, replacing electronic devices less often.
But experts say that the innovations presented at IFA this year are an indication that the market is ready for a new era.
"This year's show seems more energetic, after a few years of stagnation. I think that's a reflection of the industry as a whole. All the investment in Artificial Intelligence over the last two years is moving towards consumers and businesses," says technology expert Kane McKenna.
But are people ready to spend more for the latest gadgets?
Expert McKenna thinks new AI features may tempt some to pay more.
"I think some of the recent trends will continue. But, of course, Artificial Intelligence is expected to encourage consumers to buy more up-to-date devices to take advantage of the latest technology," he says.
An example of new technologies is the robotic vacuum cleaner from the company 'Roborock', which was presented for the first time at the IFA fair.
Through artificial intelligence, the vacuum cleaner cleans when you are not at home, identifies and avoids obstacles, moves even on surfaces that are not flat and has more advanced brushes.
"All its wheels can move up and down. It's like a driverless car and its brush cleans all the corners of the house. Its suction power is also greater," says Michelle Newburgh, a representative of the Roborock company.
The first robotic vacuum cleaner was introduced in 1996 by the company 'Electrolux'.
Since then, technology has advanced and many competitors have entered the market.
But the company 'Roborock' thinks there is still room for growth.
"The market has no limits, the possibilities are numerous. Maybe in the future robots can climb stairs. They will show you where your things are at home. The future is endless,” says Ms Newburgh.
Despite the economic difficulties of recent years, new businesses are still trying to break into the market.
Remy Fejaville, sales manager at the French company 'Abeye', thinks he has a unique product on his hands.
Lexilens glasses help dyslexic people improve their reading skills. They cost 590 euros. So far, the company has sold 5 pairs of glasses.
"I thought it would be easier to enter the market with such a revolutionary product, but we still have difficulties, because it is a new and unique product. We have to convince skeptics. It is difficult, but we are happy that people come to us and tell us how we have changed their lives. This motivates us to move forward," says Mr. Frejaville.
The 'IFA' fair closes on September 10./voa
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