An investigation by the Swiss radio program "On en parle" shows a marked disparity in promotions by large supermarkets. During November, only 10% of offers were for fruit and vegetables, while around 60% belonged to snacks, sweets, alcohol and processed products.
The program analyzed 429 promotions from five major supermarkets: Coop, Migros, Lidl, Denner and Aldi. According to experts, this shows that promotions strongly influence consumer choices, directing them mainly towards foods with sugar, fat and salt, while fruits and vegetables are often not placed in strategic places in the store, albinfo.ch reports.
Supermarkets argue that this is due to the season and holidays, and that at other times more organic and healthy products are offered.
Food experts point out that food marketing often favors unhealthy products and that this has a major impact on consumption habits.
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