Juventus general director Damien Comolli has insisted that the players are "eager to come to Juventus" even without participation in the Champions League.
Juventus climbed to fourth place this weekend thanks to a 1-0 win over Atalanta and Como's 4-3 loss to Inter.
There are now six games left in Serie A to maintain this important position that ensures qualification for next season's Champions League.
Comolli said: "I think our transfer strategy will be ambitious despite everything. I don't know where we will end up, there is talk of fourth place, but it could be even better. The table is very tight and we are very ambitious."
He added that the club is in negotiations with many players and that the lack of the Champions League is not hindering them.
"The players we are talking to don't say 'I only want to come if Juventus are in the Champions League'. They are ready to come anyway. Of course, financially it is better in the Champions League, but the ambition remains the same," he said.
Juventus currently have 60 points in fourth place, two more than Como in fifth place. Roma are sixth with 57 points. Meanwhile, Milan are third with 63 points, three less than Napoli in second place.
Inter is the leader with 75 points./Express newspaper/
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