Google on trial over its digital advertising technology in new US lawsuit - Gazeta Express
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AutoTech

Express newspaper

09/09/2024 21:21

Google on trial over its digital advertising technology in new US lawsuit

AutoTech

Express newspaper

09/09/2024 21:21

Google faces another antitrust lawsuit in the US after a major loss over search engine dominance in August.

Google faces a second antitrust lawsuit in the United States this week over the tech giant's technology that matches online publishers with advertisers.

The Justice Department and many U.S. states allege that Google monopolizes key digital advertising technology products, monopolizing the technology that publishers depend on to sell ads and advertisers use to buy them.

“The harm is clear: website creators earn less and advertisers pay more,” the government said in the complaint against Google, adding that competition could “discipline prices and lead to more innovative ad technology tools.”