If you've been an Apple fan since the iPhone's launch in 2007, you may have noticed a detail that has persisted throughout its evolution.
what time is it It's 9:41, always. While it may seem like random timing, it turns out that this little detail dates back to the iPhone's debut and has remained unchanged ever since.
From the original model to the iPhone 16, the oddly specific time has appeared in presentations, billboards, and posters across Apple's timeline.
The story goes that before the debut of the iPhone 2007, the team passed a presentation test, which until the iPhone was revealed took about 40 minutes. Giving themselves some leeway, the team set the keynote to read 9:42 to approximate when the audience would see the first iPhone ever.
The 9:42 a.m. trend permeated all of Apple's marketing for about three years until the iPad made its debut. It turns out that the 40-minute mark was pretty accurate, so when the iPad was released, the team changed the presentation to read 9:41 am. With the accuracy achieved, 9:41 became the official display time in Apple marketing and continues to this day.
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